The Brains Behind Great Ad Campaigns: Creative Collaboration Between Copywriters and Art Directors (Häftad)
avMargo Berman, Robyn Blakeman
ISBN: 9780742555518 - UTGIVEN: 200907Catch an inside look at the advertising creative process. Discover how teams collaborate at major agencies to create unforgettable campaigns like the Budweiser _Clydesdale and Dalmatian_ spots, the _PEDIGREE_ Adoption Drive_ program, or the breakthrough UPS _Whiteboard_ campaign.[...]
Nontraditional Media in Marketing and Advertising (Häftad)
avRobyn Blakeman
ISBN: 9781412997614 - UTGIVEN: 201303A concise guide that offers a step-by-step approach to the strategic use of alternative media by both the marketing and advertising professions. The text looks at why a marketing team might employ the use of alternative media vehicles over (or alongside) more traditional ones, how it can be used to [...]
Integrated Marketing Communication (Häftad)
avRobyn Blakeman
ISBN: 9781442221222 - UTGIVEN: 2014-07Now in its second edition, this comprehensive text offers a classroom-tested, step-by-step approach to the creative processes and strategies for effective IMC. It also details changes in traditional advertising and marketing principles. Blakeman covers key areas, from marketing plans, branding/posit[...]
